100+ Social Media Statistics You Need To Know In 2023 [All Networks]

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From user behavior & demographics to network popularity & usage, we've compiled the most important social media statistics every marketer should know in 2023.
If someone signed up on a social platform at the age of 16 and they lived to 70, they would spend 5.7 years of their life using social media. When it comes to developing a cross-channel marketing strategy for your business, it’s imperative to take advantage of the incredible reach social media has. With over 4 billion people on social media in 2022, it’s more important than ever to understand the reach and impact of every social network as the number continues to rise every year. We ha