MediaMarkt-Iberia opens its first TechVillage store in Madrid
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▶️ This project has been a challenge in all its phases: creation, design, and installation. All the screens were perfectly integrated with the aim of transmitting a differential value, maintaining the essence of MediaMarkt-Iberia with audiovisual technology as the protagonist. This digital experience has been divided into 3 very visual and dynamic zones, designed with the latest technologies on the market: MediaMarkt's TechVillage surprises with its multimedia façade of more than 100m2 in total area. It is the largest LG screen in Spain along with the Callao screens in Madrid. The impressive and spectacular professional large-format LED Outdoor LG screen measuring 13.5m wide x 7.5m high, with more than 100 square meters of the total viewing area, has a 10.41mm pixel pitch located on the façade of the Media megastore Markt. Its main function is that of information and advertising support. In addition, it has a fully adjustable brightness of up to 6,500 nits, for a perfect display of the content both day and night. It should be noted that all the installed LED screens are from LG (where LED DREAM is a certified Partner), and all of them are managed using Broadsign's digital signage software, the world leader in digital signage systems. It is a special and innovative project, a new digital concept that makes it unique and the first in Spain.
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