Airbnb's consistent rebrand focuses on the sense of belonging to a
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Airbnb unveiled a major redesign last week to market itself as a warmer and fuzzier corporation that seeks to make people feel like they can "belong" anywhere in the world. From a new logo to a redefined positioning and a new visual identity, this brand transformation is big, and so, I would like to take the opportunity to analyze it with you today.
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AIRBNB.pptx
Airbnb's consistent rebrand focuses on the sense of belonging to a community - The Branding Journal
Airbnb's consistent rebrand focuses on the sense of belonging to a community - The Branding Journal
Rebranding Lessons From Airbnb, Instagram, and Google
AIRBNB.pptx
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