PDF] How can live streamers enhance viewer engagement in eCommerce streaming?
Por um escritor misterioso
Descrição
The survey results suggest streamers’ authenticity, attitudinal similarity and customer response capability enhance intimacy perceived by online viewers, leading to viewers' online engagement. eCommerce live streaming has enabled new forms of customer engagement, where live streamers, viewers and platform owners engage each other in real time to hawk and trade goods and services. Central to live streaming sales are live streamers. It is therefore critical to discover techniques to maximize live streamers’ engagement with viewers. Based on the intimacy theory, we propose the perceived intimacy live streamers created improves online engagement with viewers. Our survey results suggest streamers’ authenticity, attitudinal similarity and customer response capability enhance intimacy perceived by online viewers, leading to viewers' online engagement. Contributions of our study are discussed.
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://d3i71xaburhd42.cloudfront.net/ed49a19b2ec8a4e933463d1a5e428e35d21a73bc/13-Figure2-1.png)
PDF] What Drives Consumer Shopping Behavior in Live Streaming Commerce
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://store.magenest.com/wp/wp-content/uploads/2020/06/livesteam.png)
Live Streaming: The Latest Trend For Businesses In 2023
The impact of streamer emotions on viewer gifting behavior: evidence from entertainment live streaming
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://no-cache.hubspot.com/cta/default/2974196/interactive-117164682420.png)
How to Pick (or Be) a Great Livestream Shopping Host
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://onlinelibrary.wiley.com/cms/asset/e0e5bc0c-1d24-4973-8c32-e479676db8af/ijcs12960-fig-0001-m.jpg)
The commercial impact of live streaming: A systematic literature review and future research agenda - Xu - 2023 - International Journal of Consumer Studies - Wiley Online Library
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://d9pfvpeevxz0y.cloudfront.net/blog/wp-content/uploads/2021/02/LS-engagement-metrics-1200x386.jpg)
The Live Stream Metrics that Matter
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://d3i71xaburhd42.cloudfront.net/db470b31c94e96ea5e9fa8f91d0d2f8d1829bdd6/5-Table1-1.png)
PDF] How can live streamers enhance viewer engagement in eCommerce streaming?
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://onlinelibrary.wiley.com/cms/asset/a5f7dcd3-378e-452d-9d37-e9221bbaabf3/ijcs12960-fig-0004-m.jpg)
The commercial impact of live streaming: A systematic literature review and future research agenda - Xu - 2023 - International Journal of Consumer Studies - Wiley Online Library
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://www.sociallybuzz.com/wp-content/uploads/2021/07/Livestreaming-e-commerce-INFOGRAPHIC-410x1024.png)
Is Livestreaming E-Commerce the Future of Online Shopping? (Answered with data) - Sociallybuzz
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://avadaio_assets.storage.googleapis.com/uploads/2023/09/12080206/image6-5.jpg)
A Comprehensive Look At Twitch's Streamers' Statistics
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://cdn.shortpixel.ai/spai/q_glossy+w_998+to_auto+ret_img/streambee.io/wp-content/uploads/2023/03/engagement-tab-hero-1.png)
Engagement analytics - StreamBee
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://www.frontiersin.org/files/Articles/767876/fpsyg-12-767876-HTML-r1/image_m/fpsyg-12-767876-g001.jpg)
Frontiers How Live Streaming Features Impact Consumers' Purchase Intention in the Context of Cross-Border E-Commerce? A Research Based on SOR Theory
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://media.springernature.com/lw685/springer-static/image/art%3A10.1007%2Fs10799-022-00375-7/MediaObjects/10799_2022_375_Fig2_HTML.png)
Impact of perceived diagnosticity on live streams and consumer purchase intention: streamer type, product type, and brand awareness as moderators
de
por adulto (o preço varia de acordo com o tamanho do grupo)
